Symbiosis - Lexus ARCO Madrid

Reimagining materials is reimagining the future. At ARCO Madrid 2023 we presented SIMBIOSIS, APU’A’s ART CAR proposal, which transformed the Lexus UX into a work of art to highlight a commitment to circularity. Texture, imperfection, paper, and color carried our message to the world: “Let’s contribute together to the circular economy.”